OneMob Blog – Success

How Personalized Video is Driving Real Sales Results

2026-04-14T15:26:48Z

In today’s crowded digital landscape, cutting through the noise isn’t easy. Traditional outreach methods are losing effectiveness, and buyers are expecting more personalized, engaging experiences.

That’s why it’s exciting to see real-world examples of how personalized video is transforming outreach—and delivering measurable results.

A recent campaign by Andrés Del Castillo Morales from the Kalamazoo Growlers is a perfect case study.

https://growlers-baseball.onemob.com/p/9l416or7ynu28xadtwkzfbs5gUsing OneMob, Andrés launched a targeted outreach campaign that combined personalization with video engagement. The results speak for themselves:

35 emails sent
21 emails opened
9 recipients visited the content
8 engaged with the material
1 converted into a paying customer

And all of this happened within just a few days.

Why This Matters

At first glance, these may seem like simple metrics—but they highlight a deeper shift in how successful outreach works today:

1. Quality Over Quantity
Rather than blasting hundreds of generic emails, this approach focuses on meaningful, personalized touchpoints that actually resonate.

2. Engagement is the New Currency
Opens and clicks are important, but true success lies in engagement. With 8 out of 9 visitors interacting, this campaign shows how compelling content drives action.

3. Personalization Builds Trust
Video adds a human element that text alone can’t replicate. It creates connection, builds credibility, and accelerates decision-making.

4. Faster Path to Revenue
The ultimate goal of any outreach effort is conversion—and achieving that within days demonstrates the power of combining personalization with the right tools.

The Takeaway

This example reinforces a simple but powerful idea: when you meet prospects with relevant, personalized content—delivered in an engaging format—you dramatically increase your chances of success.

Personalized video isn’t just a “nice-to-have” anymore. It’s quickly becoming a key driver of modern sales performance.

If you’re looking to improve your outreach results, it may be time to rethink your approach—and start leveraging video to create more meaningful connections.

OneMob Wins 2023 Gold Stevie® Award

2023-03-06T13:00:00Z

Walnut Creek, CA – March 6, 2023 – OneMob has been presented with a Gold Stevie® Award in the Relationship Management category in the 17th annual Stevie Awards for Sales & Customer Service.

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. The Stevie Awards organizes eight of the world’s leading business awards programs, also including the prestigious American Business Awards® and International Business Awards®.

Winners were announced during a gala event attended by more than 400 professionals from around the world at Caesars Palace in Las Vegas, Nevada on Friday, March 3.

More than 2,300 nominations from organizations of all sizes and in virtually every industry, in 49 nations and territories, were considered in this year’s competition. Winners were determined by the average scores of more than 170 professionals worldwide on seven specialized judging committees. Entries were considered in more than 90 categories for customer service and contact center achievements, including Contact Center of the Year, Award for Innovation in Customer Service, and Customer Service Department of the Year; more than 60 categories for sales and business development achievements, ranging from Senior Sales Executive of the Year to Sales Training or Business Development Executive of the Year to Sales Department of the Year; and categories to recognize new products and services, solution providers, and organizations’ and individuals’ response to the COVID-19 pandemic.

“We are so excited for our 3rd Gold Stevie Award! Our newest version of OneMob is the easiest platform to create video, build microsites of content, share campaigns and track engagement” say Sati Hillyer, Founder and CEO of OneMob. “We are grateful to receive this recognition and feedback from the judges and The Stevie Awards.”

“The nominations we received for the 2023 competition illustrate that business development, customer service, and sales professionals worldwide, in all sorts of organizations, have continued to innovate, thrive, and meet customer expectations,” said Stevie Awards president Maggie Miller. “The judges have recognized and rewarded their achievements, and we join them in applauding this year’s winners for their continued success.”

Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/Sales.

About OneMob, Inc.

OneMob is a video sales and marketing platform for sales professionals. OneMob lets users create video and build microsites of content and call to action buttons that can be shared through email campaigns and omnichannel outreach. Companies like IBM, HPE, Cisco, Liberty Mutual, Fidelity, Nuance and more use OneMob everyday to get 5-10X more attention, engagement and responses from their client outreach. OneMob is a Gold Stevie Award Winner, a G2 Top 50 Product and SFBT Top 100 Fastest Growing Private Company in the SF Bay Area. Sign up for free at https://onemob.com/.

About The Stevie Awards

Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

KC Royals close a $200K deal with OneMob ⚾️

2022-12-05T23:06:40Z

Do you sell a product that you have to see to believe? Well for the Kansas City Royals (and many sports teams for that matter), they sell seats and suites that create some of the best memories ever! The challenge is your buyer does not have time to come by and take a personal tour. They want to know what they can experience without having to guess from a brochure.

KC Royals knows this too well, so they added OneMob to their sales stack allowing their sellers to create and share video proposals with their customers. In a few seconds they can record a video of themselves from any seat or suite and literally show the buyer exactly what they can expect. They can send it over via email and know exactly when it’s watched and for how long.

Now for some, recording a video can be daunting and uncomfortable, especially if you’re new to the organization. So the Royals made generic videos of each suite, so staff could share with any interested buyer. Recently they hit a grand slam (pun intended) when a new staff member sent one of these premade video proposal through OneMob to the buyer. Even without having to get in front of the camera personally, she was still able to provide a unique buying experience. It was not only unique, but very effective because the video proposal was passed around to other decision makers and turned into a $200K deal for one of the Royal’s most valuable suites. They always knew they were selling experiences, now they have a platform to do so.

Here more from the KC Royals from our recent interview with them:

If you have something you sell that needs to be seen, tryin OneMob for free today!

Sales Hack: Getting Paid Faster

2022-08-30T22:37:53Z

Every salesperson has to deal with the issue of getting paid – but what if there were a way to get paid faster, without having to chase down clients or customers? In this article, we’ll explore a simple sales hack that can help you get paid in record time!

Make a plan for your week at the beginning of the week

One of the best things you can do to ensure you get paid promptly is to plan your week at the beginning of the week. This means taking a few minutes on Sunday (or early Monday morning, or late on the last day of the week) to map out what you need to do in order to meet your sales goals for the following week. Once you have a plan, make sure to stick to it as closely as possible. This will help you stay focused and on track, making it more likely that you’ll reach your targets – and get paid for your efforts!

Set goals and steps to accomplish them

When it comes to getting paid, setting goals is key. Without specific targets to aim for, it can be difficult to measure progress and gauge whether or not you’re making headway.

Think about what you want to achieve in terms of getting paid faster, and then break that goal down into smaller, more manageable steps. Perhaps your ultimate goal is to be paid within two weeks of completing a project. In that case, your smaller steps might involve sending invoices as soon as the project is finished, following up with clients promptly, and being proactive about scheduling payments.

By taking the time to set goals and develop a plan for achieving them, you’ll be well on your way to getting paid faster and improving your bottom line in the process.

Assess the setbacks and successes

Sales is a process, and like any process, it can be improved. By understanding the setbacks and learning from them, businesses can improve their sales processes and increase their chances of success. The same is true for individual salespeople. By understanding their past failures and successes, they can learn what works and what doesn’t and adapt their approach accordingly.

There are a number of things salespeople can do to overcome challenges faced when adapting their approach. By being proactive and taking steps to streamline the invoicing and approval process (through thoughtfully researching better practices), salespeople can ensure that they’re getting paid as quickly as possible after making a sale. And by encouraging their business to stay on top of receivables and by following up with customers on outstanding payments, salespeople can help their business keep the cash flowing and avoid any delays in payment.

Grow personally and professionally

You don’t need to be a genius to become successful. You just have to have the right mindset, which is the growth mindset. The growth mindset is the belief that intelligence and talent are not fixed traits. With this mindset, you can learn anything you want and achieve success in your life.This mindset will bring you success both professionally and personally. Planning, setting goals and assessing your activity will build the growth mindset.

Conclusion

Use the beginning of the week to plan out the entire week and define what you hope to accomplish. Set specific and actionable goals with appropriate steps to nearly guarantee success, then be humble and flexible to adjust based off your assessment of success and setbacks. This framework will help you get more commissions and earn more income as a sales professional.

It Starts With a Smile :-)

2020-10-06T13:12:00Z

According to the TED Book, Smile by Ron Gutman, “Smiling provides the same level of brain stimulation as up to 2,000 chocolate bars or 16,000 pounds sterling in cash.” It’s good for us and it’s great to share.

We need more smiles! Businesses are struggling now more than ever because of the enormous changes that continue to impact companies and how we work. The work from home economy is here to stay, which unfortunately creates more distance and separation from customers.

This means more “sales touches” are required to just get attention, let alone get a call or virtual meeting. This transition has not been easy for many, however for some, they are evolving quickly and implementing changes to adapt to a more virtual world where they can still be personal and make their clients successful.

Liberty Mutual is one of those companies. Chris Capone recently shared an example of innovation from one of his sellers, Don Disch. “I want to take a moment to appreciate Don Disch, a Lead Sales Representative in Oklahoma with 19 years at Liberty Mutual. Like many others in our 2,000+ strong sales force, Don was challenged to find ways to connect with customers after face-to-face meetings went away this year. He found success with a personalized video that explains who he is and how he can help. I am proud of Don, and the entire team, for demonstrating resilience, creativity and flexibility during the pandemic and finding new ways to serve our customers.”

Below is Don’s OneMob video he’s been using with prospects to help them on their journey, and it all starts with a smile.

https://onemob.com/p/tlquBU_pfIoikaDDPKhuIw

The Results: Immediately after using OneMob in his outreach, Don increased his response rate by 7X!

Challenging times require challenging changes. I know first hand recording a video takes more time than sending over another text based email, but no email will ever convey your smile and your sincere desire to help like a video will.

I encourage everyone reading this to look at the way you (or your team) currently connect with prospects, customers, partners and employees, and ask yourself if you can make this more personal. Can you start with a smile? Visit https://onemob.com/ to learn more or shoot us an email at sales@onemob.com.

A New Use Case: Reply with Video

2019-10-14T18:11:33Z

Over the summer, a customer approached me about setting up some OneMob licenses for their business partner. We jumped on a call to figure out specifics, i.e. who, what, when, where and most importantly….why. On this call, I discovered that the customer was hosting a series of events for their large partner. The goal was to educate their partner sellers on all their new offerings to help them sell more. The customer wanted a way to ensure the partner sellers retained key points from the trainings, so they decided to run a video pitch contest. After the event, the customer would have each partner seller do a short pitch on the new products and then judge the results. The winning video submissions would get showcased, awarded, etc. The partner loved the idea!

We loved it too! We initially thought we were going to have to get licenses for all the partner sellers, but we wanted to launch this relatively quickly with little to no setup. This new use case got us thinking creatively and ultimately had us leverage one of our great features you’ve probably never used (or knew about). Video Reply!

Often overlooked, every OneMob page you send includes a default reply button. The button allows your viewer to quickly reply to you directly from the OneMob page. The reply is then stored in OneMob and also emailed back to the sender to follow up. Well…that reply button can also facilitate a video reply, which means the viewer can quickly and effortlessly record or upload a video response. They do not even need to be a OneMob user!

As soon as I reminded the customer about that video reply button and its ability to collect video responses, the light bulbs went off! As a result, they sent a OneMob to the partner sellers who attended the event and asked them to reply with their video. The customer received over 40 video replies and rewarded 6 contest winners for their pitches. More importantly, the customer knows the partner sellers are better equipped to sell the new offerings which will results in more business for all parties. And OneMob learned about a new (and easy to deploy) use case that we recommend to all companies who want their partners (and employees) pitching the right stuff. It was a true win-win-win.

Try out OneMob’s reply button! Send me a video reply using this page: https://onemob.com/p/fDNgGhXioQDWzX897KictA

Do you have a creative way that you use (or are going to start using) the OneMob reply button? Comment below.

Betts Recruiter Increases Response Rates 100% with OneMob

2019-05-20T19:26:39Z

We asked Hazel Koch (@HazelSKoch), Account Executive Recruiter at Betts Recruiting, about how OneMob has helped in her outreach to candidates. Here’s what she had to say:

As a recruiter, being able to develop and maintain meaningful relationships is a critical part of the job. In order to successfully match a candidate with the right client, you need to spend the time building genuine relationships to ensure you’re facilitating a long term match.

In such a competitive space, where job seekers are looking independently and talking to multiple recruiters, a big challenge is differentiation. How can you stand out from the rest of those hungry and driven recruiters to engage A-player candidates and convince them to respond and connect with YOU?

For Hazel, it was challenging to build a strong foundation with her candidates through traditional emails, cold calls and texting. She was hitting a big wall with outbound, with a low 3-4% response rate. A lot of effort for very little result.

So when Hazel decided to record and send personal videos with OneMob, she immediately saw a big uplift in engagement with a 12% response rate just in the first few days, resulting in more booked meetings. By making the extra effort to put a face to her name, she was able to elicit these types of responses:

With OneMob, Hazel now has more insight, like email open rates, something she couldn’t track before. She gained incredible momentum in the first week of using OneMob, with a 78% email open rate and 63% unique watch rate on her videos, so she’s truly set up for success.

Creating that personal touch doesn’t take much. With OneMob, you can record a professional and branded video in under 60 seconds. You’ll be able to respond promptly with real-time alerts on email opens, videos watched and responses. And, everything gets tracked back to Salesforce automatically so you can accurately measure the impact of videos to closed opportunities.

If you or anyone in your network are open to new opportunities, you can contact Hazel Koch or visit http://bettsrecruiting.com/.

OMID Foundation 10X Response Rates & Exceeds Fundraising Goals with Video

2018-09-05T18:08:27Z

Fundraising is tough! As a non-profit, you have a great cause, and most people generally feel for that cause, but when it comes to collecting donations, it can be as difficult as closing a deal. In some ways, fundraising is very similar to selling, sometimes harder because you are asking for an individual’s money, not their companies.

We all know that if you’re asking someone to part with their hard earned money, face-to-face meetings are best. But in person meetings are difficult to schedule and often times unavailable. And, because asking for donations is undoubtedly intimidating for most, a lot of us don’t mind hiding behind our emails… because it’s easy to type out a template and click send. The problem: no one on the receiving end of that email is going to truly hear your conviction, feel passionate about your cause or care enough to pull out their credit card and donate.

So, how do you engage people without meeting every single one in person? Videos! Correction… personalized, professional, branded and trackable videos. Sure, you may not be able to elicit a large donation with a short video, but letting someone “hear” what you have to say, “showing” your face and “being” authentic and genuine will definitely increase engagement and responses to your outreach, and thereby allowing you to book more meetings or have a more meaningful phone conversation because the potential donor feels they are connecting with a real human vs. a computer.

The OMID Foundation has shown us that it works! Shiela Rahimian, co-chair of the OMID Foundation Bay Area Committee, sent out a mass email to over 200 potential donors, encouraging ticket sales for a recent fundraising event, as well as donations and sponsorships. Engagement and responses were meager, only two! A month later, she decided to use a personal video using OneMob. She recorded an OMID branded video and sent the message to the exact same recipients. The results were incredible! Her OneMob generated a 73% open rate and a 38% email CTRs, and she experienced a 10X increase in responses in the first day alone. The numbers speak for themselves. OMID had an incredible event and they surpassed their $50,000 fundraising goal! Check out Shiela’s video below! Watch Video

Cisco and OneMob – Using Video to Sell Video

2018-04-13T05:26:39Z

We are excited to announce a global deployment and exciting partnership with Cisco. We’ve been working with Cisco to launch a new initiative, “Using Video to Sell Video” with the goal of bringing personalization to their outreach when selling their video collaboration tools. Think about it, if I’m going to sell you a video collaboration suite, wouldn’t it be nice to also outreach with a personal videomail? We thought so, and so did Cisco!

To date, OneMob has been deployed in 36 countries around the globe, allowing their global virtual selling team to send personal, trackable and Cisco-branded video messages. Initially, we expected the primary use case to be prospecting, but that quickly grew to account management, event attendance, management updates, and even personalizing their out-of-office/away message.

Leading the charge, Luca Felli (@lucafelli), Practice Lead for Digital Selling Innovation at Cisco, has seen their email CTRs jump to 46% (23X industry average) and their response rates increase to 10% (10X industry average). Check out what some of the reps have to say:

All of this has increased customer engagement and provided Cisco reps more opportunities to be personal, build trust and generate revenue. Remember, 53% of what drives the purchase is the sales experience (The Challenger Sales) and 36% of what drives customer loyalty is a personal experience (Oracle). So trust in selling is key!

Scott Brown, the SVP of Global Virtual Sales and Customer Success, has transformed their entire digital selling strategy and VIDEO is core to the foundation. “At Cisco, we have found that video communication dramatically changes our engagement with customers. It improves the effectiveness of the interaction and creates a 1-to-1 intimacy with the customer which is what they are looking for. Video also allows me as a leader to communicate with my global team in a way that is personal and engaging,” describes Scott. Contact OneMob to learn how you can help your organization leverage video to transform their selling efforts.

LinkedIn closes $10K with OneMob

2018-01-30T00:20:08Z

We believe there’s 3 fundamental tools to build a successful sales engine.

A powerful CRM that can really grow with your business and track all the interactions your reps are having with their prospects and customers. Our favorite is Salesforce.
A relationship engine. There is no reason whatsoever your reps should be selling cold, there’s just too much great data and people out there to make things a bit warmer. Our favorite is LinkedIn.
A communication platform that’s evolving with the time. Let’s face it, video is the new document and it’s sweeping B2B as the new form of outreach.

So when we had a chance to work with Jesse Rothstein and Robbie Goldberg from LinkedIn, we were so excited to see the results because they get it! We asked them to try out OneMob and tell us if it really helped them connect and sell.

The results were nothing short of amazing!

Robbie recorded 6 personal OneMobs for 6 clients that had gone dark. Isn’t that the worst? What happened? Why won’t you return my calls?!?! Regardless, this was the last attempt to reach out to these 6 clients to see if there’s a deal to be made. Here’s what happened next:

What really surprised them was the meaningful responses they received. Most of them apologetic for “dropping off radar” and impressed by the personal touch. But the real delight was within 3 weeks, a response turned into a breakfast meeting, which turned into a $10K proposal and ultimately closed. Nice work fellas!

Jesse later emailed us and said, “Robbie and I closed the…deal (10K) this morning…please note that we were able to re-engage and get the ball rolling with…after Robbie’s OneMob video.”

If you’d like to experience similar results to LinkedIn, give us a shot.

Sacramento Kings Grow Renewals with New Coach and OneMob

2015-03-20T14:49:58Z

Since 2013 and under Vivek Ranadivé’s leadership, the Kings have been making Sacramento proud and pushing the boundaries between technology and customer service. I’m a little bias when I think about Sacramento, not just because it’s where my wife is from, but they’re the first professional sports team to give OneMob a shot. And we think it’s a marriage made in heaven!

What other industry focuses on fans more than sports? And what better way to connect with those 17,317 fans that visit the Sleep Train Arena every night than a personal video. So when we got the chance to meet with Phil Horn (@PhilKingsTix), VP of Ticket Sales and Service, we were thrilled to show him how the Kings can connect with their amazing customers in a more personal and human way.

One thing Phil and his team are constantly thinking about is how to keep their season ticket holders happy with their investment, so this year the Kings sent a unique and effective message to their key fans to keep their business. Like any good sales rep, they recruited a little help from someone new to the family, their new head coach George Karl.

Not only is George a winner on the courts, he’s a closers best friend. And with the OneMob videomail above, the Sacramento Kings have already grown renewals in season ticket sales. Can’t wait to see OneMobs from Vivek and the players. Making Sacramento proud, go Kings!

Act-On uses Humor and OneMob to Close $75K (UPDATE: NOW $100K)

2015-02-24T17:30:12Z

A few weeks ago, I was contacted by Rachman Blake from Funnybizz because someone mentioned OneMob to him. Rachman recommends the use of humor when following up to spark a response and get the ball rolling. In fact, he’s made a clever example that’s not only funny, but also entertaining:

As a startup, it’s important to remember to laugh from time to time. In fact, business needs a sense of humor, otherwise things get…

But seriously, Forbes tells us there’s 10 reasons why humor can help you be successful at work, and we completely agree! It’s not just more enjoyable for your co-workers, it’s incredibly effective when selling. The problem is, it’s not very easy to be funny on a voicemail or email, regardless of how many emoticons you add. But as Rachman and the millions of other YouTubers out there have shown, video is a perfect catalyst to be funny, creative and entertaining. But does it really work in sales? Let’s ask Act-On…

Brad Osterhout, National Sales Manager from Act-On, is always looking to move his prospects from the “red zone to the end zone” – aren’t we all? He realizes that the modern day sales rep is truly the “CEO of their own cubicle” and has the power to sell in more a personal, creative and funny way. So when Brad first tried OneMob, his creative juices started flowing and resulted in these two hilarious and effective OneMob videos:

Result: Act-On closes Velocity Partners

Result: Act-On closes Jove

Brad is using OneMob to follow up, and has already closed $100K in business. He’s able to bring relatable topics to his outreach in a short, humorous and effective way that gets the buyer to respond and move forward.

There will always be new ways to sell, but some fundamentals never change. People like to buy from people they like, and humor helps make that happen. Video has made it easier for salespeople to share that humor in a fun and engaging way. Keep closing!