What’s the worst car commercial you’ve ever seen?
Sometimes I can’t remember what I ate for breakfast, but a particular dealership has been permanently branded into the depths of my memory thanks to a single, cringe-worthy commercial that aired twenty years ago. Seems odd that things like bad car commercials or an embarrassing moment in our lives can take priority over more important information like dentist appointments or Anniversary dates (sorry Franny), but they do.
In business, being remembered is important. No doubt, whatever evil mastermind was behind the first “bad car commercial” inherently understood that. And while I wouldn’t recommend taking 100% of your inspiration from those monstrosities, a little moderation is perfectly reasonable. It starts by using the most fundamental tool utilized in those commercials…video
Before you ask…Yes. I do recognize the hypocrisy of using a written blog to demonstrate the superiority of video over text and audio…moving on!
I’ve personally tested the efficacy of video with an experiment on Linkedin. You can find the details of that experiment in the 90-second video below; but the long and short of it is that using video increased the number of responses on that post by 800%.
So, what’s driving the success of video? Why does it stand out more than text or audio?
1) VIDEO IS RICH
Video engages more of our senses and allows us to display nonverbal communication, such as body language and tone. This is one of the primary reasons that the brain processes visual information so much faster and retains it longer. Did you get that? Use the video below and see which stood out more…
2) MORE PEOPLE PREFER VISUAL LEARNING
Latest polls show that 65% of learners perform best with visual information as opposed to only 30% preferring auditory. (The other 5% being kinesthetic).
3) VIDEO BRINGS HUMANITY TO OTHERWISE STALE OUTREACH
“Great to finally put a face to the name!” Ever heard that one before? Unlike text or audio, video allows creators to be more authentic. Think about the difference a smile makes in conversation; it can change the dynamic of the entire interaction!
4) VIDEO IS VERSATILE AND EASY TO CREATE
Creating video content has become so easy with today’s technology, and it can be used in virtually unlimited ways! Here’s an example of a “Resume” video I created, and an educational video from our Founder and CEO, Sati Hillyer.
5) JUST LIKE THOSE BAD CAR COMMERCIALS – VIDEO IS MEMORABLE
Videos have a 95% retention rate, as opposed to 10% from text.
How can I get started?
At this point, if you are asking yourself “How could I successfully incorporate video into my company culture?” then I can help. There are lots of great video-content platforms available today, each with their pros & cons (which I will explore further in a future blog). A great place to start is OneMob’s Free Video-Content Platform. OneMob scored 4.9 out of 5 Stars on G2, and offers personalized training to any subscription type (Paid or Free). So whether you are brand-new to video or a veteran-OneMob is a great platform to learn about, and utilize the power of video in your outreach. Learn more about OneMob and how to sign up for free in the video below.
