You know that feeling when you buy a new car, and suddenly you start seeing the same model everywhere on the road? It’s not that everyone bought the car at the same time as you, but rather your awareness has heightened. LinkedIn works similarly. When you make a new connection and send a quick message, for the next 4 weeks, your posts will be prioritized in their news feeds.
Here’s how you can leverage this phenomenon to maximize your LinkedIn presence and drive engagement:
The LinkedIn Engagement Flow
1️⃣ Make the Connection (and Add a Personal Note)
When you send a connection request, make sure to include a personalized note. This small effort goes a long way in establishing a genuine connection and setting the stage for future interactions.
2️⃣ Send a “Thanks for Connecting” Message
Once the connection is accepted, send a quick thank you message. This is the perfect moment to introduce yourself properly. Include your OneMob “face to the name” video intro microsite. It’s a great way to put a face to the name and create a memorable first impression.
3️⃣ Post Regularly (3 Times a Week)
For the next 4 weeks, aim to post three times a week. Ensure your content resonates with your Ideal Customer Profile (ICP). This keeps you top of mind and leverages the boosted visibility in their news feeds.
Why This Matters
For the next 4 weeks, aim to post three times a week. Ensure your content resonates with your Ideal Customer Profile (ICP). This keeps you top of mind and leverages the boosted visibility in their news feeds.
To maximize engagement, include a link to your OneMob microsite in your posts and comments. This way, anyone who engages with your post and wants to learn more can easily click through to your microsite. With OneMob’s Lead Magnet feature, you can get person-level tracking on anyone who visits your microsite link, helping you identify new leads to pursue.
The Power of Social Selling and Social Prospecting
This strategy taps into the core principles of social selling and social prospecting. By consistently connecting and engaging with potential clients and industry peers, you build a robust network that sees your content regularly. This continuous exposure can lead to new opportunities, partnerships, and business growth.
💡 Pro-tip: To understand what your connections are interested in, include a OneMob “leave behind” in your posts. This tool can help you track engagement and identify what content resonates most with your audience.
Incorporating these steps into your LinkedIn routine can significantly boost your visibility and engagement. Start making those meaningful connections today, and watch your social presence grow over the next 4 weeks. Happy connecting!
