The Cost of Inaction: How Video Can Transform Your Selling Efforts

In today’s competitive business landscape, staying ahead requires embracing innovative tools and strategies. One such tool that has proven to be a game-changer in sales is video. While many organizations still rely on traditional methods, the cost of inaction when it comes to incorporating video into selling efforts can be substantial. In this blog post, we will explore the potential impact of video on sales productivity and revenue generation, using a hypothetical scenario to illustrate the significance of embracing this powerful tool.

Unleashing the Power of Video: To understand the true cost of not utilizing video, let’s examine a few key questions we should ask buyers:

  1. How many meetings does your Sales Development Representative (SDR) book per week?
  2. How many opportunities does your Account Executive (AE) close per month?
  3. What is the average value of an opportunity?

For the purposes of our analysis, let’s assume the following hypothetical answers:

  1. 5 meetings/week per SDR
  2. 5 opportunities/month per AE
  3. $10,000/opportunity

Realizing the Potential: When we consider the countless success stories of video un-ghosting prospects or reviving deals, let’s imagine that by using a video platform like OneMob, you could achieve the following:

  • An increase of 2 more meetings per week
  • Closing 1 additional deal per month

Now, let’s apply these figures to a hypothetical scenario where an organization has 10 SDRs and 10 AEs:

  • 10 SDRs * 2 meetings * 50 weeks = 1000 more meetings per year
  • $10,000 * 10 AEs * 50 weeks = $5,000,000 more revenue per year

The Numbers Speak for Themselves: The implications of these calculations are staggering. By not leveraging video in your selling efforts, you risk missing out on $5 million in potential revenue annually and forfeiting the opportunity to engage in 1000 more crucial meetings. It’s clear that the cost of inaction in this case is simply too high to ignore.

Embrace Video with OneMob: Given the undeniable impact video can have on sales outcomes, it’s evident that incorporating video into your selling efforts is a no-brainer. By using a powerful platform like OneMob, you can captivate your audience, earn their attention, and secure more meetings.

In today’s fast-paced business environment, seizing every opportunity to gain a competitive edge is crucial. Video has emerged as a transformative tool, capable of elevating your sales efforts to new heights. By understanding the potential cost of inaction and the significant revenue and meeting gains that video can unlock, it becomes clear that embracing this technology is a wise investment.

Don’t let the competition surpass you—try OneMob for free today at and experience the attention, engagement, and success that video can bring to your selling efforts.

Stop being ignored by your customers and prospects with OneMob

Sati Hillyer

Sati Hillyer

Founder and CEO of OneMob

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