In the rapidly evolving landscape of sales, video has emerged as a powerful tool for engaging prospects, building relationships, and closing deals. Choosing the right platform to create, share, and track your video content can make a significant difference in your sales strategy. Here’s an overview of some of the top video sales platforms.
1. OneMob
Overview: OneMob is a robust video platform tailored for sales teams, offering tools to create, share, and track video content. Beyond just video, OneMob provides advanced features like microsites for lead generation, person-level tracking, and email campaigns, making it a powerful asset for sales and marketing professionals.
Pros:
- Generous Free Plan: OneMob offers a free plan that includes 1,000 free videos, making it accessible for individuals and small teams to start using video without an initial financial commitment.
- Microsites for Lead Generation: OneMob allows users to create custom microsites that house multiple pieces of content, including videos, documents, and links, which can be used for targeted lead generation campaigns.
- Person-Level Tracking: The platform offers detailed tracking at the person level, providing insights into how individual recipients interact with video content, which can inform follow-up strategies.
- Email Campaigns: OneMob enables users to integrate video into email campaigns easily, enhancing engagement and providing detailed analytics on how recipients interact with those campaigns.
- CRM Integration: The platform integrates seamlessly with popular CRM systems like Salesforce, allowing users to embed video content directly into their CRM workflows.
- Custom Branding: Users can personalize videos with custom branding, including logos, colors, and custom URLs, enhancing brand consistency.
- Analytics and Tracking: OneMob provides detailed analytics, including views, clicks, and engagement metrics, helping users measure the effectiveness of their video content.
Cons:
- Limited Advanced Features on Free Plan: While the free plan is generous, it does not include unlimited microsites and email campaigns which is offered in their Pro and Enterprise plan.
- Storage Limits: The platform’s storage capacity can be limiting, especially for teams that produce high volumes of video content.
- Pricing for Small Teams: The pricing for advanced features can be relatively high for smaller teams or solo users, especially if they need access to premium features like AI, email campaigns and CRM.
Pricing:
- Free Plan: Includes 1,000 free videos.
- Pro Plan: $39/user/month, unlimited videos, microsites, email campaigns and AI writing assistant
- Enterprise Plan: Includes CRM, AI Text to Video, SSO and more (contact for pricing)
Free Plan: Yes, with 1,000 free videos.
2. Vidyard
Overview: Vidyard is a popular video platform that focuses on video creation, hosting, and sharing, with a strong emphasis on analytics and integration with sales tools. It’s particularly favored by sales and marketing teams for its robust features.
Pros:
- Advanced Analytics: Vidyard offers detailed insights into video performance, including engagement data and viewer behavior.
- CRM and Marketing Automation Integration: Vidyard integrates seamlessly with major CRMs and marketing automation platforms like HubSpot, Salesforce, and Marketo.
- Personalization Tools: Users can create personalized video messages with ease, enhancing engagement with prospects.
- Video Hub: Vidyard allows users to create a branded video hub, which serves as a central repository for all video content.
- Custom Calls-to-Action: Users can add custom CTAs within videos to drive specific actions, such as scheduling a meeting or downloading content.
Cons:
- Pricey: Vidyard’s pricing can be prohibitive for small teams or individual users, particularly for the more advanced features.
- Complexity: While powerful, Vidyard’s extensive features can be overwhelming for new users who may need time to fully leverage the platform.
- Storage and Bandwidth Limits: Some plans may have restrictions on storage and bandwidth, which could be limiting for high-volume video users.
Pricing:
- Free Plan: Includes basic video hosting, sharing, and up to 25 videos.
- Pro Plan: Starts at $29/user/month with additional features like advanced analytics and personalization.
- Business Plan: Pricing is custom, depending on the needs of the business.
Free Plan: Yes, with limited features and up to 25 videos.
3. BombBomb
Overview: BombBomb specializes in video email marketing, making it easy for sales professionals to create and send personalized video emails directly from their inbox or CRM.
Pros:
- Ease of Use: BombBomb is designed to be simple and intuitive, enabling users to quickly create and send video emails without technical expertise.
- Email Tracking: The platform offers robust tracking features, allowing users to see when emails are opened, videos are played, and links are clicked.
- Integration with Email and CRM: BombBomb integrates well with popular email platforms like Gmail and Outlook, as well as CRMs like Salesforce.
- Mobile App: The BombBomb mobile app allows users to create and send videos on the go, making it convenient for field sales teams.
Cons:
- Limited Video Editing: BombBomb offers basic video editing tools, but lacks some of the more advanced editing features found in other platforms.
- Pricing: BombBomb’s pricing can be expensive for small teams, especially given the limited feature set at lower tiers.
- Limited Storage: The platform offers limited video storage, which may require users to upgrade their plan if they produce a lot of content.
Pricing:
- Essentials Plan: Starts at $39/month with basic features.
- Plus Plan: Starts at $69/month per user, offering more robust features and team collaboration tools.
- Enterprise Plan: Custom pricing based on business needs.
Free Plan: No, but a 14-day free trial is available.
4. Loom
Overview: Loom is a simple and efficient platform that allows users to create quick video messages, screen recordings, and tutorials. It’s widely used across various industries for its ease of use and affordability.
Pros:
- User-Friendly: Loom is incredibly easy to use, allowing users to create and share videos with just a few clicks.
- Affordable: Loom’s pricing is competitive, making it a popular choice for freelancers, small businesses, and startups.
- Screen Recording: Loom excels at screen recording, making it ideal for creating product demos, tutorials, and walkthroughs.
- Collaboration: The platform supports team collaboration, allowing users to comment on videos and share feedback.
Cons:
- Limited Advanced Features: While Loom is great for basic video needs, it lacks some of the advanced features offered by other platforms, such as CRM integration and detailed analytics.
- Storage Limits: The free plan has a storage limit, which can be restrictive for users who produce a lot of content.
- Basic Editing: Loom’s video editing tools are fairly basic, which may not be sufficient for users who need more control over their content.
Pricing:
- Starter Plan: Includes 25 videos per user with basic features.
- Business Plan: Starts at $15/month per user, offering additional features like unlimited videos and advanced recording tools.
- Enterprise Plan: Custom pricing based on business needs.
Free Plan: Yes, with 25 videos per user.
5. Hippo Video
Overview: Hippo Video is an all-in-one video platform for sales, marketing, and customer service. It offers a wide range of features, from video creation to distribution and analytics.
Pros:
- Versatility: Hippo Video supports a wide range of use cases, including personalized video emails, video testimonials, and product demos.
- Integration: The platform integrates with major CRMs and marketing tools like HubSpot, Salesforce, and Mailchimp.
- In-Depth Analytics: Hippo Video provides detailed insights into viewer behavior, helping users refine their video strategies.
- Customization: Users can add custom branding to their videos, making them more professional and on-brand.
Cons:
- Learning Curve: The platform offers a lot of features, which can be overwhelming for new users who may need time to explore and utilize all the tools.
- Pricey for Small Teams: Hippo Video’s pricing may be on the higher side for small businesses or individual users, particularly if they need access to advanced features.
- Occasional Performance Issues: Some users have reported occasional glitches and slowdowns, particularly when working with larger video files.
Pricing:
- Free Plan: Includes 50 videos with basic features.
- Pro Plan: $30/month per user, offering 5 video flows and additional features like email integration and advanced analytics.
- Enterprise Plan: $80/month per user (10 user minimum), with even more robust tools and CRM integrations.
Free Plan: Yes, with 50 videos and basic features.
6. Sendspark
Overview: Sendspark is a user-friendly platform designed for creating personalized video messages for sales and marketing. It focuses on making video communication simple and accessible, especially for small to medium-sized businesses.
Pros:
- Personalized Video Messaging: Sendspark allows users to easily create personalized video messages, helping to boost engagement and conversion rates.
- Email Integration: The platform integrates with email services like Gmail, Outlook, and marketing tools like HubSpot, making it easy to send video emails.
- Customizable Video Pages: Users can create branded video landing pages with personalized messages, which enhances the professional appearance of video content.
- Ease of Use: Sendspark’s intuitive interface makes it easy for users to create and share videos without needing advanced technical skills.
Cons:
- Limited Advanced Features: Sendspark focuses on simplicity, which means it lacks some of the more advanced features available in other platforms, such as detailed analytics and extensive CRM integration.
- Limited Editing Tools: The platform offers basic video editing tools, which might not be sufficient for users who need more control over their content.
- Storage Limits on Lower Plans: Some of the lower-tier plans come with storage limitations that could be restrictive for heavy video users.
Pricing:
- Solo Plan: 200 Dynamic Video Minutes
- Plus Plan: 1,000 Dynamic Video Minutes
- Scale Plan: 10,000 Dynamic Video Minutes
Free Plan: No
7. Dubb
Overview: Dubb is a comprehensive video communication platform that focuses on helping sales and marketing teams create and distribute personalized video content. It offers a wide range of tools to enhance engagement and track results.
Pros:
- Comprehensive Toolset: Dubb offers a full suite of tools for video creation, distribution, and tracking, making it a robust solution for sales teams.
- CRM Integration: The platform integrates with major CRMs like Salesforce, HubSpot, and Zoho, allowing users to incorporate video into their existing workflows seamlessly.
- In-Video CTAs: Dubb allows users to add custom calls-to-action (CTAs) within videos, driving viewers to take specific actions such as scheduling a meeting or filling out a form.
- Detailed Analytics: The platform provides detailed analytics on video performance, helping users measure engagement and optimize their video strategy.
- Custom Branding: Dubb offers extensive branding options, allowing users to customize video pages, emails, and URLs to maintain brand consistency.
Cons:
- Higher Learning Curve: Due to its wide range of features, Dubb may have a steeper learning curve, especially for new users who are unfamiliar with video tools.
- Pricing: Dubb’s pricing can be on the higher side, especially for smaller teams or individuals who may not need all the advanced features.
- Occasional Performance Issues: Some users have reported occasional slowdowns or glitches, particularly when handling larger video files.
Pricing:
- Free Plan: Includes 25 SD videos
- Pro Plan: Starts at $59/month, unlimited HD video and email campaigns
- Enterprise Plan: Custom pricing based on business needs.
Free Plan: Yes, with 25 SD videos
Conclusion
OneMob stands out by offering the most free videos, along with robust features in its paid plans, including advanced email campaigns, AI capabilities, and seamless CRM integrations, making it a powerful choice for comprehensive video sales strategies.
For those looking to create personalized AI-driven videos at scale, Sendspark is an excellent option. On the other hand, if you’re seeking an affordable business plan with unlimited video creation, Loom is the best choice. Each platform has its strengths, so choosing the right one depends on your specific needs and goals.
Take advantage of free plans and trials to explore these platforms and find the one that best aligns with your sales strategy. With the right video tools, your sales team can achieve higher engagement, build stronger relationships, and close more deals.
