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ABM Upgraded: Introducing OneMob’s Manager Campaigns

Account-based marketing (ABM) is all about delivering the right message to the right person at the right time. Today, OneMob takes ABM to the next level with Manager Campaigns—a powerful new feature that empowers marketing managers to run personalized outreach at scale, without burdening individual sellers.

What Are Manager Campaigns?

Manager Campaigns put the reins of campaign creation and execution squarely in the hands of your marketing or operations team. Here’s how it works:

  1. Microsite Builder
    • Create a branded microsite in minutes.
    • Embed videos, upload content assets, and configure clear call-to-action buttons.
  2. Lead List Upload
    • Simply import a CSV of target leads—whether it’s 25 or 2,500 contacts.
    • Map fields so each prospect sees a personalized experience.
  3. Send On Behalf of Sellers
    • Launch the campaign in one click, and OneMob delivers each email as if it came directly from the seller’s inbox.
    • All engagement data flows back to the seller—opens, video views, clicks, and replies—so they can follow up hot leads instantly.

Result: Sellers spend zero time building or sending the outreach, yet reap all the engagement benefits and pipeline opportunities. That’s ABM at its best.

Why Manager Campaigns Matter

  • Scale Without Headcount: One marketer can run outreach for dozens—or hundreds—of sellers simultaneously.
  • Consistent Branding & Messaging: Ensure every prospect receives the same on-brand, compliant experience.
  • Seller Empowerment: Sellers focus on closing deals, not crafting emails or designing microsites.
  • Data-Driven Follow-Up: Rich engagement insights land directly in the seller’s OneMob dashboard or CRM.

3 Powerful Use Cases

1. Event Invitations

Example: Hewlett Packard Enterprise is leveraging Manager Campaigns to drive registrations for HPE Discover Las Vegas 2025 (June 23–26, 2025).

  • Feature Antonio Neri’s keynote video front and center.
  • Customize the CTA to “Register Now” or “Book a 1:1 Meeting” with each regional seller.
  • Marketers upload the full invite list, send on behalf of local sellers, and watch registrations—and post-event conversations—skyrocket.

2. Post-Event Follow-Up

Example: IBM’s marketing team created an IBM Think Recap microsite to re-engage attendees and no-shows alike.

  • Embed highlights, breakout session clips, and customer testimonials.
  • Send from each seller’s email address so follow-ups feel personal.
  • Sellers receive a fresh list of warmed-up leads with event engagement metrics, ready to convert interest into pipeline.

3. Product & Company Introductions

Scenario: Launching a new product demo or announcing major updates?

  • Marketing crafts a microsite showcasing the demo video, feature sheets, and case studies.
  • Upload all top-tier accounts to the campaign and send on behalf of account executives (AEs) and customer success managers (CSMs).
  • Sellers instantly get notified about who’s watching the new demo, indicating ready-to-talk upsell or cross-sell opportunities.

Getting Started

  1. Access Manager Campaigns: Navigate to the OneMob dashboard and click “New Campaign.”
  2. Design Your Microsite: Choose from customizable templates and drag-and-drop assets.
  3. Upload Your Leads: Import your CSV, map contact fields, and review personalization tokens.
  4. Select Sellers & Send: Link each segment to its corresponding seller, hit send, and track engagement in real time.

Conclusion

Manager Campaigns redefine efficiency in ABM outreach. By centralizing campaign creation and automating personalization at scale, marketing teams can drive consistent, high-impact experiences that fuel seller success—without adding extra work for reps. One marketer, one microsite, unlimited sellers. That’s ABM upgraded.

Ready to see Manager Campaigns in action? Log in to your OneMob account today and launch your first manager-driven campaign!