You’ve just returned from a successful industry event, armed with a treasure trove of leads and potential clients. Now comes the crucial part: how to follow up effectively and stand out from the crowd of vendors vying for the attention of the same leads. In this blog, we’ll explore how you can create a more engaging and personal follow-up experience using OneMob, a powerful tool that simplifies the process and enhances your chances of turning those leads into loyal customers.
- After You Get the Leads from the Event, Then What?
Once you’ve collected leads from the event, the real work begins. Instead of sending a generic email or making a cold call, consider a more thoughtful approach. You need to differentiate yourself from the competition and create a lasting impression. This is where OneMob comes in.
- How Do You Stand Out from All the Other Vendors?
Standing out from the competition is essential in the world of follow-up. OneMob allows you to send personalized video messages, which can be a game-changer. By addressing leads by their names and referencing the event, you immediately show that you’ve put thought into your outreach. Personalization is key to making a strong first impression.
- Create a More Engaging and Personal Experience
OneMob’s video capabilities enable you to create engaging and personalized content for your leads. Share your enthusiasm for the event, recap key takeaways, and express your desire to continue the conversation. Video messages are far more memorable than plain text emails and can help you connect on a human level.
- Create a Microsite with Content, Videos, and More from the Event
To enhance the follow-up experience, OneMob allows you to create a microsite. This microsite can host event-related content, videos, and additional resources. When you send your follow-up email, include a link to this microsite. This approach not only provides valuable information but also keeps your leads engaged with your brand.
- Include a Personal Video if You Were at the Show
If you attended the event in person, a personal video can be particularly powerful. Sharing your firsthand experiences, insights, and even a brief tour of your booth or setup can help your leads relive the event. It’s a great way to build rapport and foster a connection.
How to Do This with OneMob
OneMob simplifies the entire follow-up process. Here’s how you can use it effectively:
- Upload the List of Leads: Begin by uploading your list of event leads to OneMob. The platform organizes and manages your contacts efficiently.
- Create Your Microsite: Using OneMob, build a microsite with event-related content and videos. Ensure it’s engaging and informative.
- Compose Your Email Campaign: Craft a personalized follow-up email, addressing each lead by their name. Reference the event and express your desire to continue the conversation.
- Send: Send your email and include a link to the microsite. Additionally, attach any personal videos or messages if applicable.
OneMob Analytics
OneMob provides you with valuable analytics. You can track who received your message, who opened it, who viewed your content, and who engaged with your microsite. This data is invaluable in helping you identify the hottest leads that need immediate follow-up and nurturing those who may require a more gradual approach.
Conclusion
Following up on event leads doesn’t have to be a daunting task. With OneMob, you can create a more engaging, personal, and effective follow-up strategy that differentiates you from the competition. Leverage personalized video messages, microsites, and analytics to make your follow-up efforts more targeted and impactful.
So, why wait? Get a free OneMob account today and revolutionize the way you follow up on event leads. Stand out, connect on a personal level, and increase your chances of turning those leads into loyal customers. Your future success is just one personalized video away.
