It’s the start of a new month or quarter (if you’re on the calendar year), so let’s take a moment to reflect on the last three months, and then focus on the biggest sales opportunities ahead.
It’s not uncommon knowledge that video is the most engaging type of media. It lets you connect with people in ways that plain text doesn’t allow. You can get expressive, evoke emotions and connect on a deeper level. So why not leverage such a powerful tool in your sales strategy, especially with these stats:
- 36% of what keeps customers loyal is a personal experience (Oracle)
- 53% of what drives the purchase is the sales experience (The Challenger Sales)
Video helps personalize the experience, and it’s exciting to think about all the places you can use it in the sales cycle. At the onset of OneMob, we saw video as a powerful tool for prospecting and breaking in. And sure enough, we are seeing amazing results. But our customers have taken this idea to new heights (thank you customers!), and the possibilities are endless.
Check out our new Ideas Gallery for use cases and examples of what to say.
