We’re all too familiar with the different Social Media Platforms. There’s no need to elaborate on these platforms or to state any specific use cases for Social Media in the business environment. It’s here to stay and we need to find ways to make the most out of it.
Differentiating Content Experience Platforms from Video Messaging Platforms
Video Messaging Platforms have been around for a quite some time now. They are very handy for recording videos by means of webcam and/or mobile apps. Most of these platforms also have some editing functionality such as trimming, captioning, adding of watermarks, merging of videos and adding virtual backgrounds (green screen effects). Typically, these videos are saved in the cloud and you are given a URL that you can share with your audience.
Content Experience Platforms, on the other hand, help you to set the stage, or create a “Digital Sales Room” where you can share personalized content in the shape and form of a personalized website or “microsite”. Not all Content Experience Platforms have built-in video recorders, but OneMob is an award-winning example of a platform that incorporates an online video recorder as well as editing tools. Here you can record and edit your personalized video and embed it inside your Digital Sales Room and use it to tee up the content you want to share with an individual or a group of individuals.
Social Media and Content Experience Platforms – the perfect playdate
LinkedIn is by far the most frequently used Social Media Platform for business – connecting likeminded professionals across the globe. It’s a well-known fact that posts containing images and videos gain far more engagement than text-only posts. In a 2021 study it was found that LinkedIn posts that use images gets 94% more total views than posts that don’t. The number goes up even further (267% more views) when video is used. In fact, our very own Mason Toothman ran his own experiment on LinkedIn and got 800% more engagement on LinkedIn with some tweaks to his post. Using a Content Experience Platform to share not only a personalized video, but also personalized content on a personalized website takes it to the next level of “hyper-personalization“.
If you are reading this, you may have received a LinkedIn InMail from me directing you to a microsite with a featured video. My message is very simple: “Hi {Your_First_Name}, this is Nico from OneMob. Thanks for connecting with me on LinkedIn. Have a great day!” It’s only a 5-second video, but I have had great success with this message. It’s an ice-breaker that often results in an open channel of communication and it gets the conversation going.
The microsite (or “landing page”) also has other content embedded such as a one-pager document, our YouTube channel, a demonstration video and customized call-to-action buttons. You can also track the performance of these personalized campaigns through built-in metrics trackers. By frequently checking your metrics, it’s easy to see where improvements can be made.
LinkedIn is not the only Social Media Platform that benefits from Content Experience Platforms. It’s easy to share your content through WhatsApp, Facebook, Twitter… and the list grows longer almost every day.
Use it, or lose it
Your professional network is worth it’s weight in gold. Get the most out of your efforts and combine your social and professional network with creative tools such as Content Experience Platforms. We recently launched our new OneMob Free version. Give it a go. You won’t look back.
