In the dynamic world of B2B sales, catching the attention of potential buyers is a challenge. It’s not just about creating great content but also ensuring it reaches the right audience at the right time. In today’s digital age, where information overload is a real issue, the key to success lies in making content consumption straightforward and impactful.
Recent research from Kurve reveals that B2B buyers typically engage with 3-7 pieces of content before reaching out to a sales rep. Surprisingly, 11% of buyers even consume more than 7 pieces of content. These findings emphasize the importance of delivering quality content rather than overwhelming prospects with quantity.
In a world full of distractions and short attention spans, bombarding prospects with an excess of content is not effective. Instead, businesses should focus on selecting a few high-quality pieces that directly address the needs and interests of their target audience.
That’s where microsites come in. A microsite provides a centralized platform where prospects can easily access curated content without navigating through multiple tabs or pages. By limiting the selection to 3-6 pieces, businesses ensure their message remains clear and impactful.
But content consumption isn’t just about delivering information – it’s about understanding what resonates with your audience. This is where OneMob becomes invaluable. With OneMob, businesses can track and analyze the effectiveness of each piece of content, gaining insights to refine their messaging and future interactions. Whether it’s a captivating video, an informative whitepaper, or a compelling case study, OneMob helps tailor content delivery to maximize engagement.
In summary, the current era of information overload requires a strategic approach to content consumption in B2B sales. By prioritizing quality over quantity and utilizing tools like microsites and OneMob, businesses can simplify the buyer’s journey, boost engagement, and drive conversions. So why wait? Start streamlining your content strategy today and experience the impact of simplicity.
