In the fast-paced world of sales, adaptation is key. The art of selling has evolved beyond cold calls and emails; it now encompasses a myriad of channels and strategies. Recently, while attending a session by Kerry Bodner on Orum, I stumbled upon a gem of wisdom that I believe can revolutionize how we approach prospecting: the concept of video voicemails.
Kerry Bodner shared some insightful best practices that shed light on the changing dynamics of communication in sales. He emphasized that while traditional voicemails often go unnoticed, text transcriptions of these voicemails are more likely to catch the prospect’s attention. So, what’s the secret to leveraging this insight effectively? Let’s break it down:
- Keep it Short and Sweet: In today’s busy world, nobody has time to listen to lengthy voicemails. The key is brevity. By keeping your voicemail concise, you ensure that the text transcription is also brief and to the point. This increases the likelihood of your message being read and understood by the prospect.
- Set the Stage for Follow-Up: Instead of leaving the prospect hanging after the voicemail, mention in your message that you’ll be sending them an email shortly. This primes them to expect further communication from you and increases the chances of them opening your email.
- Add a Personal Touch with Video: In the follow-up email, take it a step further by including a video message. This allows you to put a face to the name and voice, establishing a deeper connection with the prospect. Video adds a personal touch that can significantly enhance your chances of making a memorable impression.
This approach embodies the essence of omnichannel selling, where multiple communication channels are seamlessly integrated to create a cohesive and personalized experience for the prospect. By combining voicemail, email, and video, you create a multi-dimensional engagement that stands out in a sea of generic sales pitches.
But theory is only as good as its application. To truly grasp the potential of video voicemails, I decided to put theory into practice. I crafted a video voicemail follow-up based on Kerry Bodner’s insights and the results were remarkable. The personalized touch of the video not only captured the prospect’s attention but also sparked meaningful conversations that eventually led to conversions.
In conclusion, mastering omnichannel selling requires a willingness to adapt and innovate. Embracing emerging technologies and leveraging them intelligently can give you a competitive edge in today’s crowded marketplace. So why not give video voicemails a try? The next time you reach out to a prospect, remember Kerry Bodner’s advice and harness the power of video to make a lasting impression.
And if you’re curious to see how it’s done, feel free to check out my video voicemail follow-up here.
With the right tools and techniques, the possibilities are endless. Happy selling!
