Enhancing B2B Sales: How Structuring Your Microsite Can Streamline the Buying Process

In the fast-paced world of B2B sales, where decision-making involves multiple stakeholders and various business functions, presenting information effectively is key to success. According to Gartner, the average enterprise B2B buying group consists of 5 to 11 stakeholders, representing an average of 5 distinct business functions. In such a complex landscape, having a streamlined approach […]