Why “One Size Fits All” Doesn’t Cut It: The Power of Personalization in Sales

In the fast-paced world of sales, the mantra “one size fits all” has long been touted as a convenient shortcut to reach a broad audience efficiently. However, as Glenn G. and Billy Briggs astutely pointed out during a discussion on IBM’s Flywheel program, this approach often leads to a lackluster outcome. In fact, they quipped, […]