In today’s digital age, social media platforms have become powerful tools for businesses and professionals to connect with their audience. Among these platforms, LinkedIn stands out as a hub for professional networking and social selling. With its vast user base of professionals and decision-makers, LinkedIn presents an invaluable opportunity to showcase your expertise and build meaningful connections through video content.
To help you navigate the world of social selling on LinkedIn, let’s explore 3 tips from Jamé Jackson, a community manager at LinkedIn.
Format Matters: Keep It Short
The first rule of creating compelling videos for social selling on LinkedIn is to keep them short and sweet. Studies show that videos under 90 seconds tend to perform best, capturing viewers’ attention without overwhelming them with lengthy content. Moreover, given the prevalence of mobile usage, vertical videos are the way to go. Vertical format ensures that your content is optimized for viewing on smartphones, where most LinkedIn users consume content on the go.
Pro Tip: Position your camera, phone, or recording device at eye level to create a more personal connection with your audience. Let them feel like you’re speaking directly to them.
Content is King: Hook, Topic, Action
Now that you’ve nailed the format, let’s focus on the content. Successful videos on LinkedIn share a common formula: a compelling hook, a focused topic, and actionable insights.
- Hook: Grab your viewers’ attention from the get-go with a strong opening. Whether it’s a bold statement, a timely topic, or a captivating intro, make sure to hook your audience within the first few seconds.
- Topic: Keep your video focused on one central theme or topic. Avoid overwhelming your audience with too much information. Instead, dive deep into a specific subject that resonates with your target audience.
- Action: Leave your viewers with a clear takeaway or actionable insight. Whether it’s a practical tip, a thought-provoking question, or a call to action, ensure that your video provides value and prompts engagement.
Pro Tip: Script your content in advance and practice delivering it a few times before hitting record. This will help you deliver your message confidently and concisely.
Tone: Be Authentic and Genuine
Finally, authenticity is the secret sauce that sets great videos apart on LinkedIn. Viewers respond positively to genuine enthusiasm and authenticity. Don’t be afraid to let your personality shine through and share content that truly resonates with you.
Select topics that you’re passionate about and speak from the heart. Authenticity breeds trust and connection, key ingredients for successful social selling on LinkedIn.
Pro Tip: Share content that holds personal significance to you, rather than simply catering to what you think others want to see. Your authenticity will resonate with your audience and foster deeper connections.
In conclusion, mastering the art of social selling on LinkedIn through video content requires attention to format, content, and tone. By keeping your videos short and vertical, focusing on a single topic with actionable insights, and maintaining authenticity throughout, you can create compelling videos that resonate with your audience and drive meaningful engagement.
Get a free OneMob account to start recording videos with our built-in teleprompter at https://onemob.com/. So, grab your camera, script your content, and let your authenticity shine through. With these tips in mind, you’re well on your way to mastering social selling through captivating videos on LinkedIn. Happy selling!