In today’s fast-paced digital world, building meaningful relationships with fans and customers is more important than ever. Sheldon Durant, MBA, from the Miami Dolphins, has found a powerful way to do just that by using OneMob, a personalized microsite tool that helps him manage 600-700 accounts more effectively.
So, how does Sheldon do it? 💻✨
By crafting customized microsites, Sheldon is transforming the way he interacts with season ticket holders. Here’s how:
- 👤 Putting a Face to His Name
With a personalized touch, Sheldon uses videos and microsite elements to humanize his interactions, helping fans see that they’re dealing with a real person, not just a faceless organization. - 📹 Monthly Updates via Video
Each month, Sheldon uploads a new video that highlights upcoming events, important dates, and exclusive content for season ticket holders. This keeps everyone informed and engaged. - 📲 Easy Online Transactions
Sheldon’s microsite allows fans to purchase products, like lounge passes, directly through the platform, making it easier than ever for them to engage with the team and complete transactions online. - 🤝 Building Stronger Relationships
By providing personalized content and easy access to information, Sheldon has seen a significant boost in fan interaction. Fans recognize him on game days, comment on the videos, and express appreciation for the updates—leading to stronger, long-lasting connections.
The Results? 🙌
With this strategy, Sheldon has transformed how he interacts with season ticket holders. The outcome? More engagement, more personal connections, and a smoother, more efficient way for fans to get what they need.
Sheldon’s Top 3 Tips for Your First OneMob: 💡
- Start with common questions: Think about the FAQs you get and address them in your microsite.
- Keep it simple: Make sure the layout is user-friendly and easy to navigate.
- Let your personality shine: Don’t be afraid to add a personal touch—it helps to build stronger relationships.
If you’re in a similar role managing multiple accounts and want to boost engagement, you can try OneMob for free at OneMob.com.
Start creating meaningful connections with your audience today!
