Customer Success Story: Zac Alfers and the Sacramento River Cats

In the competitive world of minor league baseball, engaging potential clients and securing meetings can be a formidable challenge. Zac Alfers of the Sacramento River Cats faced this exact issue, needing a strategy to stand out and effectively capture the attention of prospective clients.

Zac turned to OneMob, a video engagement platform, to create a dynamic and captivating microsite. He designed a OneMob that would not only announce exciting news but also entice viewers to engage and book meetings. The key elements of his successful OneMob included:

  1. Catchy Headline and Custom Thumbnail: Zac crafted an eye-catching headline that piqued curiosity and designed a custom thumbnail that stood out in email inboxes.
  2. Short and Comical Content: He kept the video short and injected humor, ensuring it was enjoyable and quick to watch.
  3. Clear Call to Action: Zac made sure his message was clear and included a strong call to action, along with additional information for those interested in learning more.

The results of Zac’s OneMob campaign were impressive. He sent the microsite to 220 targeted recipients and achieved remarkable engagement metrics within just one week:

  • 1300 Activities: The engaging content drove significant interaction, with recipients clicking, viewing, and sharing the microsite.
  • 23 Meetings Booked: Most notably, Zac was able to schedule 23 meetings, demonstrating the effectiveness of the OneMob in converting interest into concrete business opportunities.

The success of this campaign highlighted how a well-crafted, engaging microsite could break through the noise and deliver outstanding results.

For a closer look at Zac’s innovative approach, you can view his OneMob microsite here.

Zac Alfers’ experience with OneMob showcases the power of creative and engaging digital content in driving client engagement and achieving business goals. By leveraging a combination of humor, clear messaging, and a compelling call to action, Zac transformed a challenging situation into a success story for the Sacramento River Cats.

Stop being ignored by your customers and prospects with OneMob

Sati Hillyer

Sati Hillyer

Founder and CEO of OneMob

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit