Sales teams today face more noise than ever. Buyers are bombarded with emails, messages, and offers. To break through and hit quota, you need personalization, engagement, and strategic touchpoints. That’s where OneMob comes in.
Use Case Matrix: When to Use OneMob Features
| Sales Scenario | 🎥 Video Emails | 🌐 Microsites | 📧 Drip Campaigns | 🧲 Lead Magnets |
|---|---|---|---|---|
| Cold Outreach & Prospecting | ✅ Personalize outreach | 🚫 Less common | ✅ Scalable reach | ✅ Capture new leads |
| Nurturing Warm Leads | ✅ Build rapport | ✅ Share resources | ✅ Drip campaigns | ✅ Educational content |
| Proposal Delivery | ✅ Recap key points | ✅ Interactive format | 🚫 Not ideal | 🚫 Less relevant |
| Account-Based Marketing (ABM) | ✅ Tailored messages | ✅ Personalized content | ✅ Targeted sequences | ✅ Account-specific resources |
| Re-Engaging Cold Leads | ✅ Personal check-ins | ✅ Fresh content | ✅ Re-engagement campaigns | ✅ New relevant content |
| Explaining Complex Solutions | ✅ Demos & walkthroughs | ✅ Organize resources | 🚫 Not as effective | ✅ In-depth guides |
| Post-Sale Growth & Upsell | ✅ Personal updates | ✅ Onboarding hubs | ✅ Customer nurture campaigns | ✅ Advanced training |
| Internal Deal Alignment | ✅ Brief internal teams | ✅ Share insights | 🚫 Not typically used | 🚫 Not applicable |
| Event/Offer Promotion | ✅ Quick teasers | 🚫 Less common | ✅ Event invites & promos | ✅ Exclusive offers |
| Lead Qualification | 🚫 Less relevant | 🚫 Not commonly used | ✅ Segmentation based on engagement | ✅ High-value gated content |
Here’s how you can use OneMob features effectively at different stages of the sales cycle to accelerate deals and maximize quota attainment.
1. Cold Outreach & Prospecting
OneMob Feature: Video Emails
Why It Works: A personalized video helps you stand out in crowded inboxes, making your outreach feel human and authentic.
ROI: Video emails increase response rates by up to 3x, leading to more meetings booked and faster pipeline growth.
2. Nurturing Warm Leads
OneMob Feature: Drip Campaigns
Why It Works: Consistently engaging leads with valuable content keeps them interested and builds trust over time.
ROI: Nurtured leads make 47% larger purchases than non-nurtured ones, driving bigger deals.
3. Proposal Delivery
OneMob Feature: Microsites
Why It Works: Interactive proposals that include videos, case studies, and trackable content ensure decision-makers stay engaged.
ROI: Deals close 20% faster when proposals are dynamic and personalized.
4. Account-Based Marketing (ABM)
OneMob Feature: Personalized Microsites
Why It Works: Delivering hyper-personalized content tailored to each stakeholder increases engagement and buy-in.
ROI: ABM strategies generate up to 200% higher ROI compared to traditional marketing.
5. Re-Engaging Cold Leads
OneMob Feature: Re-Engagement Videos
Why It Works: A fresh, personal video reignites interest and keeps your brand top of mind.
ROI: Video follow-ups can increase response rates by 30% or more.
6. Explaining Complex Solutions
OneMob Feature: Screen Recording
Why It Works: Walking prospects through your solution step-by-step simplifies decision-making.
ROI: Shortens the sales cycle by up to 25%, as prospects understand value faster.
7. Post-Sale Growth & Upsell
OneMob Feature: Customer Check-In Videos
Why It Works: Keeping customers engaged post-sale leads to more upsell and cross-sell opportunities.
ROI: Increases upsell/cross-sell revenue by 20-30%.
8. Internal Deal Alignment
OneMob Feature: Internal Briefing Microsites
Why It Works: A centralized hub for deal details keeps teams aligned, ensuring a smoother close.
ROI: Boosts win rates by up to 15% through better collaboration.
9. Event/Offer Promotion
OneMob Feature: Video Invitations
Why It Works: Personal video invites create a sense of exclusivity and drive higher attendance.
ROI: Boosts event attendance by up to 30%.
10. Lead Qualification
OneMob Feature: Gated Content Microsites
Why It Works: Tracking content engagement helps identify high-intent leads.
ROI: Increases conversion rates by focusing on engaged prospects.
Ready to Take Your Sales Strategy to the Next Level?
Using OneMob strategically throughout the sales cycle can increase engagement, accelerate deals, and help you hit quota faster. Whether you’re prospecting, nurturing leads, or closing deals, there’s a OneMob feature designed to maximize your impact.
Which of these strategies are you excited to try? Let’s talk results! 🚀
