Microsites can be a helpful tool in the sales journey because they allow companies to create targeted content and messaging for specific audiences or campaigns. By creating a separate website or landing page for a specific product or campaign, companies can provide more focused information and calls-to-action to potential prospects and customers, which can increase engagement and conversion rates.
Sales Development Representatives (SDRs) can use microsites to prospect by creating targeted landing pages or websites for specific products, campaigns, or customer segments. Here are some ways that sellers can use microsites to prospect:
- Create a microsite for a specific product: Instead of sending potential customers to a general website, sellers can create a microsite specifically for a particular product. This allows them to provide more detailed information about the product and its benefits, and create a more focused call-to-action to encourage potential customers to take the next step.
- Build a microsite for a targeted campaign: Sellers can create a microsite to support a targeted marketing campaign, such as a product launch or a promotional offer. The microsite can be optimized to target specific keywords or search terms and can be designed to deliver a specific message to a targeted audience.
- Develop a microsite for a specific customer segment: Sellers can create a microsite designed to appeal to a specific customer segment, such as small businesses or enterprise customers. The microsite can be tailored to address the specific pain points, challenges, and needs of the target audience, and provide a more personalized experience.
- Test and iterate messaging and content: Sellers can use microsites to test and iterate messaging and content for specific audiences. By creating multiple microsites with different messaging and content, sellers can gather data on what resonates with potential customers and adjust their approach accordingly.
Account Executives (AEs) can use microsites as part of their sales strategy to engage and convert potential customers. Here are some ways that account executives can use microsites when selling:
- Create a custom microsite for each client: Account executives can create custom microsites for each client they are selling to, which can be tailored to their specific needs and interests. This can help to personalize the sales experience and demonstrate a deep understanding of the prospect’s challenges and goals.
- Use microsites to showcase products and services: Microsites can be an effective way for account executives to showcase their products and services, highlighting the features and benefits that are most relevant to the client. By creating a dedicated microsite, account executives can provide more detailed information and answer questions that may not be covered in other sales collateral.
- Leverage microsites for targeted outreach: Account executives can use microsites as part of their targeted outreach efforts, by sending prospects a link to a microsite that is specifically designed to address their needs and interests. This can help to increase engagement and response rates, as prospects are more likely to engage with content that is relevant to their specific situation.
Sales Engineers (SEs) can use microsites as part of their sales strategy to engage and convert potential customers. Here are some ways that sales engineers can use microsites when selling:
- Create a custom microsite for each opportunity: Sales engineers can create custom microsites for each sales opportunity they are working on, which can be tailored to the specific needs and interests of the prospect. This can help to personalize the sales experience and demonstrate a deep understanding of the prospect’s challenges and goals.
- Use microsites to showcase technical expertise: Microsites can be an effective way for sales engineers to showcase their technical expertise, highlighting the features and capabilities of their products and services. By creating a dedicated microsite, sales engineers can provide more detailed information and answer technical questions that may not be covered in other sales collateral.
- Leverage microsites for targeted outreach: Sales engineers can use microsites as part of their targeted outreach efforts, by sending prospects a link to a microsite that is specifically designed to address their technical needs and interests. This can help to increase engagement and response rates, as prospects are more likely to engage with content that is relevant to their technical challenges.
Customer Success Managers (CSMs) can use microsites to enhance the onboarding and retention process for their customers. Here are some ways that CSMs can use microsites:
- Create a microsite for customer onboarding: CSMs can create a dedicated microsite that provides step-by-step instructions, tutorials, and resources to help new customers get started with the product or service. This can help to streamline the onboarding process and reduce the time it takes for customers to become proficient.
- Use microsites to provide ongoing education: CSMs can create microsites to provide ongoing education and training to customers, highlighting new features and functionality, best practices, and industry trends. This can help to keep customers engaged and up-to-date on the latest developments, which can lead to increased adoption and retention.
- Develop microsites for customer communities: CSMs can create microsites that serve as online communities for customers, where they can connect with each other, share best practices, and provide feedback. This can help to foster a sense of community and build stronger relationships between customers and the company.
- Leverage microsites for customer communication: CSMs can use microsites to communicate with customers about product updates, upcoming events, and other important information. Microsites can be customized to target specific segments or customer personas, which can help to increase the relevance and impact of the communication.
Microsites can also be used to test and iterate messaging and content for specific audiences, allowing companies to gather data on what resonates with potential customers and adjust their approach accordingly. Overall, microsites can be a powerful tool in prospecting, sales and customer success by providing a targeted and focused approach to your clients and gathering data on what resonates with them.
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