In today’s fast-paced digital world, standing out in a crowded inbox can be a real challenge. With so many emails vying for attention, how do you make sure your message gets noticed? The answer lies in personalization—and one of the most effective ways to personalize your outreach is by using video emails.
Why Video Emails Work
Video emails are a powerful tool because they allow you to put a face to your name, making your communication more personal and engaging. Instead of being just another text-based email, a video email gives your prospect a chance to see and hear you, which helps build trust and rapport right from the start.
My Step-by-Step Process
Whenever I leave a voicemail for a prospect, I make it a point to follow up with an email. But not just any email—I’ve created a template that includes a personalized video voicemail. Here’s how it works:
- Create a Template: I’ve designed a template that includes my video voicemail. This saves me time because I don’t have to start from scratch each time I want to send a follow-up email. The video is already embedded and ready to go.
- Send the Email: After leaving a voicemail, I hop into my inbox and send the email. The recipient will receive an email from me with a personalized video that recaps our conversation and outlines how we can help their company.
- Direct to Microsite: When the recipient clicks on the video, they’re taken to my microsite. This is where the magic happens. Not only can they watch the video, but they also have the option to schedule a meeting directly on my calendar.
- Explore Additional Content: My microsite also includes additional content that they can explore at their leisure. This could be anything from case studies to product demos—whatever I think will help move the conversation forward.
The Benefits
This approach has several key benefits:
- Increased Engagement: Video emails are more engaging than text-based emails, which means they’re more likely to be opened and responded to.
- Time Savings: By creating a reusable template, I save time on each follow-up, allowing me to focus on other important tasks.
- Stronger Connections: Putting a face to your name helps build a human connection, which is crucial in sales.
Tools to Automate the Process
While you can certainly send video emails manually, there are tools that can help automate the process. Platforms like Salesloft and Outreach integrate seamlessly with your email system, making it easy to send personalized video emails at scale.
Try It for Free
If you’re looking to stand out in your prospect’s inbox and increase your chances of securing a meeting, I highly recommend giving video emails a try. You can start for free by visiting OneMob.com and seeing how this powerful tool can transform your sales outreach.
By incorporating video into your email outreach, you can create a more personalized and effective communication strategy that will help you build stronger relationships and close more deals. Give it a try, and watch your engagement soar!
