In today’s fast-paced digital world, we’re all bombarded with sales pitches, marketing messages, and endless notifications. But have you ever stopped to think about how you actually prefer to be approached when it comes to sales? Let’s explore two different approaches.
Door #1: The Traditional Hard Sell
Imagine this scenario:
- Your phone rings, and it’s an unknown number. You hesitate, wondering if it’s another sales call.
- You receive a connection request on LinkedIn, but there’s no message attached. Who is this person, and why should you connect?
- Your inbox is flooded with generic emails, none of which speak directly to your needs or interests.
- Some of these emails come with so many attachments and links that you’ve lost track of what’s important and what’s just noise.
This approach feels impersonal, overwhelming, and frankly, a bit pushy. It’s no wonder many people tune out these messages or hit “delete” before they even finish reading.
Door #2: The Personalized, Human-Centered Approach
Now, let’s consider a different scenario:
- You receive a voicemail from someone, giving you a heads-up that an email will be coming your way. No surprises, just a friendly notification.
- Shortly after, you receive that email—from a real person with a name and a face. There’s no guessing who’s behind the message.
- The email contains a single, well-curated link that invites you to learn more at your own pace. No pressure, no rush.
- After you’ve had time to explore, you receive a follow-up call that’s focused on YOU—your needs, your interests, and your goals.
This approach is respectful, considerate, and much more effective. It’s about building a relationship rather than just making a sale. It’s about putting the prospect’s needs first and offering value every step of the way.
Which Approach Resonates With You?
It’s clear that the second option is a more thoughtful, human-centered way of selling. In a world where people are increasingly looking for authenticity and connection, this approach is not just preferable—it’s necessary.
So, the next time you’re thinking about how to approach your prospects, ask yourself: Which option would I prefer? Because option 2 starts here. 🚀
