Title: Mastering the Art of Personalized Video: A 10-80-10 Guide
In today’s fast-paced digital landscape, personalized communication has become a cornerstone of effective marketing and sales strategies. Among the plethora of personalized content formats, personalized videos stand out for their ability to engage viewers on a deeper level while delivering tailored messages. However, crafting a compelling personalized video requires careful planning and structure to ensure maximum impact. In this guide, we’ll explore the 10-80-10 framework—a proven method for structuring personalized videos that captivate your audience and drive action.
The 10-80-10 Rule: A Blueprint for Success
Imagine your personalized video as a journey, with each segment carefully designed to guide the viewer towards a specific outcome. The 10-80-10 rule offers a structured approach that balances personalization, value delivery, and a compelling call to action (CTA). Here’s how it works:
1. The First 10%: Personalized Greeting The opening segment of your personalized video is crucial for grabbing your viewer’s attention. Begin by addressing the recipient by name and acknowledging any relevant information or recent interactions you have had with them. This personalized touch creates an immediate connection and sets the tone for the rest of the video. Whether it’s referencing a recent conversation, a shared interest, or a specific challenge they’re facing, this initial personalization demonstrates your genuine interest in their needs.
2. The Next 80%: Value Proposition and Company Overview Once you’ve captured your viewer’s attention, it’s time to deliver the core message of your video. Use this middle section to highlight the value that you and your company can provide. Focus on addressing the recipient’s pain points, showcasing your unique solutions, and emphasizing the benefits they stand to gain by engaging with your products or services. Keep this segment concise, compelling, and relevant to your audience’s interests. Incorporate visuals, testimonials, and compelling storytelling to reinforce your message and maintain engagement.
3. The Final 10%: Personalized Call to Action As you approach the conclusion of your video, shift the focus back to the recipient with another personalized touch. Recap key points from the middle segment and reiterate how your offerings can specifically address their needs or challenges. Then, seamlessly transition into a clear and actionable call to action (CTA) that prompts the viewer to take the next step. Whether it’s scheduling a demo, downloading a resource, or contacting you for more information, make sure your CTA is specific, compelling, and easy to follow.
Keeping it Concise: The 30-60 Second Rule
In the fast-paced digital world, attention spans are short, and viewers are quick to move on if they’re not captivated within the first few seconds. That’s why it’s essential to keep your personalized video concise and to the point. Aim for a duration of 30 to 60 seconds to ensure maximum impact while maintaining viewer engagement. By adhering to this time limit, you’ll effectively convey your message and increase the likelihood that viewers will hear and act upon your call to action.
Bonus Tip: Optimizing Conversion with On-Page CTAs
To further enhance the effectiveness of your personalized video, consider including a call to action directly on the page where the video is playing. By placing a clickable CTA button or form adjacent to the video player, you make it effortless for viewers to take immediate action without any friction. This seamless integration streamlines the conversion process and increases the likelihood that viewers will follow through on your desired outcome.
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In conclusion, structuring your personalized video according to the 10-80-10 rule offers a strategic framework for maximizing impact and driving action. By combining targeted personalization, value-driven content, and clear calls to action within a concise timeframe, you can effectively engage your audience and achieve your objectives. Embrace the power of personalized video with OneMob and elevate your communication to new heights.
