In the ever-evolving world of sales, staying ahead of the game requires creativity, adaptability, and a deep understanding of customer needs. Thomas Lewis, a solutions expert at Cisco, is setting a new standard with his innovative “trapping” technique, which leverages the power of interactive posters and digital tools to create a seamless and engaging customer journey.
Watch the video interview here:
Introducing the Trapping Technique
Thomas Lewis has developed a clever method to enhance customer engagement, which he refers to as “trapping.” This concept involves using interactive posters embedded with QR codes that link directly to OneMob microsites. These QR codes allow customers to explore various aspects of Cisco’s offerings at their own pace, providing them with the freedom to choose their journey while giving Thomas invaluable insights into their interests and behaviors.
How It Works
- Interactive Posters: Thomas creates visually appealing posters filled with QR codes. These codes, when scanned, direct customers to OneMob microsites.
- Real-Time Insights: The OneMob platform tracks which QR codes are scanned, providing real-time data on what content customers are engaging with, how long they interact with it, and their geographical location.
- Dynamic Content: One of the standout features of this approach is the ability to update the micro site content without changing the QR codes on the posters. This ensures that the information is always current and relevant, without the need for frequent reprints.
Success Stories
This innovative approach has already yielded impressive results. Thomas shared “I provided them a digital poster that in turn led their VP of IT to have more conversations with their directors, which helped push a million dollar deal in the months ahead.” By offering tailored content and gaining insights into customer preferences, Thomas is able to have more relevant and impactful conversations, establishing himself as a trusted advisor.
Sharing the Knowledge
Thomas’ method is not just a personal success; it’s a scalable strategy. Cisco colleagues can replicate this approach by leveraging shared OneMob micro sites, customized with their own contact information and branding. This collaborative aspect ensures that the entire team can benefit from the innovative groundwork laid by Thomas.
The Future of Sales Engagement
Thomas Lewis’ trapping technique exemplifies how digital tools and creative thinking can transform traditional sales strategies. By making customer interactions more personalized and data-driven, sales professionals can foster deeper connections and drive significant business outcomes.
Stay tuned for more insights and innovations from leading sales experts as we explore what’s working in today’s dynamic market. If you’re looking to elevate your sales game, take a page from Thomas Lewis’ playbook and consider how interactive, data-driven engagement can make a difference.
Conclusion
The sales landscape is continuously changing, but with pioneers like Thomas Lewis leading the way, the future looks bright. His use of interactive posters and OneMob micro sites is not just a testament to innovation but a blueprint for success in the digital age.
Thank you, Thomas, for sharing your time and insights. Your approach is a true game-changer in the world of sales!
