In today’s fast-paced digital world, personalized content is more important than ever. Whether you’re a marketer looking to engage your audience or a teacher wanting to connect with students on a personal level, the ability to scale video creation can be a game-changer. Imagine recording a single video and then having AI tailor it to different viewers by changing the voice to address individuals by name. Sounds futuristic? Well, it’s not as far off as you might think.
The Promise and Reality of AI in Video Personalization
The idea of creating one video and then using AI to personalize it with different names, greetings, or messages is both exciting and practical. However, while it is possible, it involves significant time and costs. Here’s a detailed look at how this process works and the real-world implications:
- Voice and Face Training:
- Voice Cloning: AI technologies can now clone voices with impressive accuracy. By recording a voice sample, AI can learn the nuances and replicate it.
- Face Training: To create a realistic avatar, AI must analyze and learn the facial movements from the video. This step ensures that the avatar can mimic the original speaker accurately.
- Time and Cost: Building an AI avatar requires substantial time and financial investment. After creating the avatar, generating all the different versions with various names takes additional time.
- Video Editing and Lip-Syncing:
- Deepfake Technology: AI can manipulate video footage to match new audio, ensuring that the lip movements correspond to the synthesized speech. However, this process can be complex and time-consuming.
- Automated Editing Tools: Tools like Adobe Premiere Pro and Final Cut Pro, supplemented with AI plugins, can streamline the process of integrating new audio tracks with existing video footage.
Feedback from Enterprises: Challenges and Concerns
When tested with enterprises, several key issues were identified:
- Legal and Ethical Roadblocks:
- Is faking videos of employees allowed or ethical? This question remains largely undecided, posing a significant challenge for widespread adoption.
- Employee Personalization:
- Companies want their employees to appear genuine and personal, not like machines. AI-generated videos can sometimes feel impersonal or robotic.
- Quality of AI Videos:
- After creating AI videos, companies often become more critical of their appearance. Concerns about stiffness and unnatural movements, particularly with the mouth and eyes, are common. Julie Hansen’s post comparing her real video to her avatar highlights these issues clearly.
- Effectiveness:
- Does sending 100 or 1,000 AI-generated videos to cold leads make a difference if the video isn’t even clicked? Personalization alone may not guarantee engagement without compelling content.
The Right Approach to Video Personalization
While AI video personalization has potential, a balanced approach is often more effective. A generic video saying “Hey, this is Mario…” sent at the right moment can be just as impactful as a personalized one. The key lies in timing and context.
Leveraging Person-Level Tracking
Companies like RB2B and Adam Robinson are pioneering person-level tracking to optimize engagement. OneMob extends this capability to sellers, not just marketers. Here’s how it works:
- Personal Destination: Instead of sending prospects to a generic website, sellers direct them to personalized destinations with curated content.
- Person-Level Tracking: Sellers gain insights into who interacted with the content, what they viewed, where they accessed it, and when. This data enables precise follow-ups with well-timed, generic video sequences or truly personalized messages.
- GDPR Compliance: OneMob’s tracking is 100% accurate and fully GDPR compliant, making it available worldwide.
Conclusion: The Future of Selling
The future of selling is inbound-first, and leveraging AI and person-level tracking is the way forward. While personalized AI videos are a powerful tool, they should be part of a broader strategy that includes timely and contextually relevant communication.
OneMob is at the forefront of this transformation, offering tools that allow sellers to work smarter, not harder. By providing person-level tracking and personalized engagement solutions for free, OneMob is democratizing access to cutting-edge technology and paving the way for more effective and ethical sales practices.
