Reps! Stop Using YouTube With Your B2B Clients
Don’t get me wrong, we love YouTube for Marketing…. and cat videos or Gangnam Style. But when you’re trying to connect with prospects and customers in a more personal way, YouTube falls short. Why? Because it’s not created for the two most important people involved in the deal, you and your client. Every B2B buyer wants […]
Act-On uses Humor and OneMob to Close $75K (UPDATE: NOW $100K)
A few weeks ago, I was contacted by Rachman Blake from Funnybizz because someone mentioned OneMob to him. Rachman recommends the use of humor when following up to spark a response and get the ball rolling. In fact, he’s made a clever example that’s not only funny, but also entertaining: As a startup, it’s important to remember to laugh […]
