What’s the fastest way to boost revenue and grow your business? The trick is to tap into a powerful resource that you already own- your sales force. But when your employees are disengaged in the workplace, as 32% of U.S. employees are, their full potential goes untapped. And as any manager knows, when their team lags drive, performance suffers. But in today’s data-rich, highly mobile and tech-savvy workplace, B2B representatives need unconventional and challenging training programs to motivate them, now more than ever.
As a team leader, it’s your job to keep your employees engaged. Maybe numbers are dipping or you need a way motivate CRM adoption, which is crucial in driving pipeline visibility and predictability. You’ve surely heard of or tried gamification, a concept which has gotten a lot of buzz lately. When reps get excited about competitions that align with their goals, that reward the right behavior and that set challenging but realistic benchmarks, gamification works wonders (inside sales), engagement and performance improves. By incorporating technology, leaderboards and metrics into their competitions, Sales leaders are finding success in reinvigorating their reps. A little friendly office rivalry in the already competitive sales pit helps take motivation up a few notches.
Benefits of Gamification
- Increase engagement during a training program
- Drive adoption of training resources, new programs, or CRM software
- Gain better insight into practices that are effective and ineffective
- Inspire collaboration when reps share best practices with each other
- Grow revenue by encouraging competition and shared goals
- Create a culture of recognition and praise within a team
While we’ve shown you how video is helpful in onboarding and educating employees, it can be a real game changer when it comes to gamification. We’ll show you not only how OneMob engages reps through video, but measures their performance as well- giving reps and managers alike actionable insights.
Run a Successful Sales Contest with OneMob
- Recording the Best Video
- Video allows reps to try out different approaches, and really see how they look and sound. Challenge them to make the most creative introduction, or the compelling break-in video. See who makes the best follow up to a cold call, or see who can revive the most dead leads
- Customizing Player Page
- Creating different video player page layouts lets reps figure out what — works best for them. Testing out different combinations of content types, external buttons, and CTA messaging let’s reps experiment to find what approach works best, and in what situation. Experimenting with different email subject lines and video thumbnail images helps reps determine what gives them that extra advantage.
- Sending Internally & Externally
- By asking reps to send their best pitches, managers can instantly provide direct feedback with a response or a follow up example. Or, reps can send to their prospects, and A/B test their different video/layout combinations to see what resonated best.
- Tracking & Analytics
- Managers can see how their reps are performing based on the metrics that matter most to them. Number of email opens, watches, button clicks and responses are all automatically written back into the rep’s individual Salesforce accounts, and tied to existing Opportunities. Over a longer period of time, managers can easily determine which accounts got (the most videos/ highest video watches) per rep, or who closed the most deals with video.
To be successful, contests must not only be motivational and moral boosting, but efficient and effective as well. Whatever your approach, make sure that it addresses key business objectives, is data-driven and can be managed in real-time within your CRM. With the OneMob platform, you can be sure all three of these requirements are met. To help your reps to embrace their full potential through video, contact us to get started.
