There’s been a noticeable shift in the conversation around Digital Sales Rooms (DSRs) lately—and not in a good way.

Let’s be honest:
💬 Sellers aren’t using them
💸 Investors are pulling back
📉 Founders aren’t seeing meaningful traction
📊 Analysts aren’t tracking real adoption

It’s not looking great… and people are starting to talk 💩.

But here’s the truth: The concept of a Digital Sales Room isn’t the problem.

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Why Digital Sales Rooms Should Work

At its core, a DSR is a place to organize content for buyers—videos, one-pagers, case studies, proposals, all in one clean, branded space.

That’s not a bad idea.

In fact, you could argue email is a primitive version of a DSR: a collection of thoughts and resources in a single location. Add some links and attachments, and you’ve got a makeshift sales room.

So why are we dragging DSRs now?

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The Problem Isn’t the Concept—It’s the Experience

Sending an email is easy. Creating and sending a DSR? Often, not so much.

Most platforms put the burden on the seller:

• Build the room
• Customize the content
• Track the results
• Follow up manually

That’s time-consuming. Sellers are already stretched. They don’t need more tasks—they need more leads, intent signals, and clear direction.

Here’s the harsh reality: DSRs often contain fantastic data and insights, but if no one sends them or opens them, they’re useless.

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The Real Opportunity: Automation + Action

What if your sales platform didn’t just enable a Digital Sales Room, but actually built and sent it for you?

That’s what sellers want:

• Less friction
• More automation
• Smarter outreach
• Better buyer experiences

Let’s take a real example.

Skylar Buckley used OneMob to send a DSR to every one of her accounts—automatically. It was fast. It was personalized. It was effective.

Now imagine:

• Her clients getting a single, beautiful hub to explore everything about their AE
• Skylar getting rich intent data on who viewed what, and when
• Sales teams being empowered instead of overloaded

This is what Digital Sales Rooms were always meant to be.

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Final Thought

Digital Sales Rooms aren’t the problem. The platforms that make them difficult are.

If a tool doesn’t make your life easier, it doesn’t belong in your stack.

It’s time to stop hating on the concept—and start demanding better execution.

🎤 Dropped.