Last week at Agentforce Denver, I had the pleasure of chatting with dozens of sales and marketing pros. Between coffee breaks and breakout sessions, three big questions kept popping up. If you weren’t there, here’s what you need to know—and how you can apply these insights today.

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1️⃣ Where to Start with AI in Your Business

The challenge: You know AI is “the future,” but it can feel overwhelming. Where do you plug it in first?

The answer: Target the tasks that drain the most time or resources. Think about:

• Content creation. Are blog posts, social graphics or videos taking days (or weeks) to produce?
• Support workload. How many tickets does your team juggle every day?

💡 Pro tip: One executive I spoke with introduced AI into their support workflow—and saw 70% of tickets resolved without a human ever touching them.

Whether you’re automating article drafts, generating video scripts, or building AI chatbots for first-line support, start where the returns (and relief) will be biggest.

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2️⃣ Delivering a Truly Personal Buyer Experience

The challenge: Personalization drives results—but custom-building a microsite or page for every prospect? That’s a non-starter.

The solution: Microsites.

Microsites let you spin up hundreds (or even thousands) of tailored landing pages in minutes. Each one can:

• Highlight the features or case studies that matter most to that buyer
• Reflect their industry, role or recent pain points
• Include CTAs and content that feel hand-picked

Sellers can create their own microsites with just a few clicks, or marketing can manage the process centrally—either way, your reps still see who’s engaging and what content resonates.

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3️⃣ Measuring What Actually Moves the Needle

The challenge: Activities without analytics are just busy work. If you can’t prove ROI, you can’t scale.

🗣️ “If it’s not in the CRM, it never happened.”

APIs and integrations have come a long way—so make sure every tool in your stack writes back to your CRM. When your emails, calls, chatbots, and microsite visits all feed into one source of truth, you can:

1. Track engagement – Who opened what, and when?
2. Tie to pipeline – Which activities correlate with qualified opportunities?
3. Attribute revenue – See the real dollar impact of your campaigns.

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Wrapping Up

AI, microsites, and strong data discipline aren’t just buzzwords—they’re proven levers that top-performing teams are already using to:

• Accelerate content and support
• Create 1:1 experiences at scale
• Turn activity into measurable revenue

If you’d like to explore how the #1 Sales Enablement Platform for Salesforce can help you harness these strategies, let’s connect! Drop a comment below or send me a message—happy to share more insights from Denver (and beyond). 🚀