How to Turn Your Content into a Lead-Generation Engine with a OneMob Microsite
In today’s hyper-competitive marketplace, giving away all of your content for free can actually be holding you back. If you’re tired of purchasing stale lead lists and chasing low-quality contacts, it’s time to flip the script: host your assets on a gated microsite, and let prospects come to you. Here’s how to build a simple, scalable funnel using a OneMob microsite, plus a few pro tips to maximize your results.
1. The Problem with “Free” Content
- Diluted value: When everything is freely accessible, prospects have little incentive to engage.
- No qualification: You can’t differentiate between tire-kickers and serious buyers.
- Wasted spend: Paying for lists that yield unqualified names is costly and time-consuming.
By contrast, gated content turns your materials into a filter—only those who genuinely want what you offer will exchange their information.
2. Why a Microsite?
A microsite is a lightweight, purpose-built webpage for showcasing a particular campaign or piece of content. With OneMob, you get:
- Rapid setup: Launch a fully branded microsite in minutes—no developer required.
- Flexible gating: Gate only the assets you choose (eBooks, white papers, templates, webinars).
- Centralized analytics: Track who’s viewed, downloaded, and re-engaged with each asset.
- Seamless sharing: Distribute your link across email, social media, SMS, QR codes, and more.
3. Step-by-Step: Building Your Lead Magnet Microsite
- Upload All Your Content
Collate PDFs, slide decks, videos, and any other collateral you’ve created. OneMob’s intuitive uploader lets you drag-and-drop everything into your new microsite. - Configure Your Gates
Decide which assets are “open” previews and which require a form fill. Perhaps you offer a short teaser video or executive summary for free, but require an email to unlock the full white paper. - Customize & Brand
Match your company’s look and feel: add logos, brand colors, custom banners, and a headline that speaks directly to your audience’s pain points. - Share Everywhere
• Email: Embed your microsite link in drip campaigns or one-off blasts.
• Social: Post on LinkedIn, Twitter, Facebook, or niche forums.
• SMS & QR Codes: Use in trade shows, direct outreach, or printed collateral. - Analyze & Iterate
Monitor conversions in real time. Who’s engaging? Which pieces drive the most downloads? Use those insights to refine your messaging or adjust the gate thresholds.
4. Pro Tip: Lead with Video 🎥
A featured video at the top of your microsite can instantly capture attention, build trust, and outline exactly what your prospect will gain:
- Set context: “Here’s why this guide matters to you.”
- Highlight benefits: “You’ll learn X, Y, and Z in just 10 minutes.”
- Call to action: “Fill out the form below to get instant access.”
Video not only boosts engagement—it also gives you additional watch-time analytics you can leverage in follow-up outreach.
5. Why OneMob?
Rather than juggling multiple tools for hosting, gating, analytics, and sharing, OneMob offers an all-in-one platform designed specifically for modern sellers and marketers. You get:
- Microsite creation & hosting
- Flexible gating and form builder
- Built-in video recording, editing, and analytics
- Engagement tracking down to the individual level
- Integrations with your CRM and marketing automation stack
No more tool sprawl. No more paying for low-ROI lead lists.
6. Get Started—For Free
Ready to transform your content into a high-performing lead funnel?
- Sign up at OneMob.com
- Build your first microsite in minutes
- Share, track, and watch qualified leads pour in
Stop giving away your best assets. Start gating smarter, nurturing earlier, and closing faster—one microsite at a time.
