In today’s crowded inbox, video is cutting through the noise. Sales professionals know that cold emails alone often get lost in the shuffle – the average office worker receives about 121 emails per day ​(agilecrm.com). By contrast, adding video content to outreach dramatically lifts engagement. Studies show that embedding even a thumbnail linking to video can multiply metrics: video emails see 200–300% higher click-through rates ​(agilecrm.com), and simply using the word “video” in your subject line can bump open rates by up to 13% ​(agilecrm.com). In practice, teams report 16% more opens and 26% more replies when they include personalized videos in their sales emails​ (salesloft.com). And the gains don’t stop there – one vendor found that personalized video messages delivered 8× the click-throughs and 4× the replies compared to plain-text emails​ (vidyard.com). These results underscore a simple truth: when buyers see a video message, they pay attention – and they respond.

• Clutter-busting stat: Workers see over six billion hours of online video each month (​agilecrm.com).
• Conversion boost: 84% of people say they’ve been convinced to buy a product by watching a brand video​ (mailmodo.com).
• Message retention: Viewers retain 95% of a video’s message (vs only 10% via text) (​mailmodo.com).

Taken together, the data prove that video content is transforming sales outreach: it boosts open rates, reply rates, and message retention, turning passive prospects into actively engaged buyers​ (salesloft.com​vidyard.com).

Personalized Videos Break Through

Plain-text emails blend into the background, but a short, personalized video stands out. Recording a quick video message lets prospects see your face and hear your voice, building authenticity in seconds. In a world of generic templates, a custom video tells the buyer, “This message is for you”. That personal touch accelerates trust: buyers feel like they already know the rep. No wonder sales leaders report that prospects respond far more warmly to video outreach than to static emails. As one analysis put it, a video greeting is like a handshake through the screen, cutting through “email anxiety” and capturing attention (​agilecrm.com​agilecrm.com).

With everyone racing for clicks, personalized videos are the power tool that gets email response rates soaring. Sales teams using video consistently outperform those who don’t – think back to that 26% lift in replies​ (salesloft.com) and 8× click improvement​ (vidyard.com). Each personalized video becomes a mini-demo of professionalism, proving you’re willing to invest time in the prospect. This approach isn’t a gimmick, it’s a game-changing strategy: it humanizes B2B sales, accelerates trust, and keeps your message out of the trash folder.

OneMob: Empowering Video-Driven Sales

Modern sales leaders need tools that make video simple and scalable. That’s where OneMob’s Sales Enablement platform comes in. OneMob empowers reps to record and send polished, branded videos in minutes – no heavy editing skills required. Want a custom background? OneMob supports AI video recording, so you can overlay your company logo or any scene behind you​ (support.onemob.com). Need help scripting? Built-in AI writing assistance guides you in crafting concise, on-message video scripts. And after sending each video email, OneMob delivers rich analytics: you’ll see exactly who watched your video, for how long, and when they re-engaged (​woodpecker.co​woodpecker.co.)

Practically, OneMob means any rep can look like a video pro. Features like branded microsite landing pages, auto-generated subtitles, and campaign-level tracking take video prospecting from cool idea to everyday habit. Reps can batch-send personalized video campaigns, and then watch the analytics dashboard light up – every view and click captured in real time (​woodpecker.co​woodpecker.co.) In short, OneMob turns video outreach from a one-off experiment into a data-driven superpower, giving sales teams confidence that their messages are seen.

A Sales Team’s Success Story

Imagine an SDR at a growing SaaS company targeting Fortune 500 clients. Instead of a generic pitch deck email, she records a 60-second OneMob video introducing herself and addressing the prospect’s specific needs. Using OneMob’s teleprompter feature and AI script helpers, she nails her message the first take – businesslike yet warm. She even adds a branded background and onscreen call-to-action from OneMob’s library. When she sends that video email, her prospects notice. The CEO of a target account watches the video (OneMob notifies her), smiles, and replies, “That was great – can we talk tomorrow?” By contrast, her colleagues’ plain-text emails were barely opened. Within weeks, that rep booked three demo meetings from video outreach – deals that wouldn’t have happened with standard email alone.

This isn’t science fiction: savvy sales teams using OneMob report double-digit lifts in engagement. They see prospects spend more time on videos, share them with colleagues, and respond overwhelmingly positively. In effect, each personalized video call becomes a warm touchpoint, shortening sales cycles and filling pipelines.

Take the Next Step with Video

Video prospecting is no longer an optional tactic – it’s becoming table stakes for B2B sales. If you’re a sales leader or rep looking to stand out, OneMob gives you the tools to do it. Our customers attest: with just a few clicks you can record a professional video, customize backgrounds, use scripting tools, and launch a campaign – all while OneMob tracks the results. Video should excite your buyers, not give you anxiety. OneMob handles the tech so you can focus on storytelling.

Ready to transform your outreach? Join the video sales revolution. Start creating custom video messages today and watch your engagement, meetings, and closed deals climb.

Learn more and try OneMob now.